Pub & Hospitality Specialist

You've got the keys.
Let's get the profit.

I help new pub operators set the business up properly from the start — with the numbers that actually matter, and honest guidance from someone who has run a pub from the inside.

Take the free First-Year Pub Score See the numbers tool

100% free · about 8 minutes · instant personalised action plan

The first year

Three months in. Doing okay. Quietly wondering "is this normal?"

Nobody opens a pub because they love spreadsheets. You open it because you love hospitality, people, and creating somewhere great.

Then six months in you're decoding GP reports, worrying about wages, chasing invoices, working every shift, putting out fires and mopping the bar floor at 1am — quietly wondering if everyone else knows something you don't.

The takings look healthy. But is the business actually performing as it should? Most first-time operators have nobody independent to ask. No benchmark. No sounding board. Just instinct and hope.

That's where I come in. I'll show you what good looks like, where you're winning, where you're leaving money on the table, and what to focus on next.

How I help

Set it up right now — before the bad habits set in.

Set it up right, now

The decisions you make in year one compound for the next ten. Get the foundations right while it's all still easy to change.

The numbers nobody benchmarks you against

Wet GP, food GP, labour, cash — and what "good" actually looks like for your kind of pub, tied or free.

From the inside

I've stood in the pub office at midnight wondering where the money went. This is built on having done it — not a textbook.

Free · 8 minutes · no catch

The First-Year Pub Score

Answer a few honest questions about your pub and get your score, plus a personalised action plan — in about eight minutes. The quickest way to find out if you're on track.

Get my free score

No card needed — just honest answers, and an action plan you keep.

The monthly tracker

The First-Year Pub Benchmark

Know if your pub is actually on track — in five minutes a month.

A Pub Score out of 100 — your whole month in one number
Every key figure flagged: GP, labour, cash, productivity
A Biggest Opportunity finder — the one thing to fix first, in pounds
A 12-month tracker — watch your GP rise and your hours fall
Practical tips for every red or amber

£37 · Works in Google Sheets & Excel

Get the Benchmark

About Keren

The operator's operator.

I've spent over thirty years in hospitality — behind bars, on the floor, in management, at director level — including a tied pub of my own. Along the way I planned and led the growth of a restaurant group from £6m to £24m.

Now I work with new operators in their first eighteen months to set the business up properly, using the numbers that actually matter. Warm, direct, and built on having done the job — not read about it.

You've got the keys.Let's get the profit.